With the recent release of Google's Google Apps Reseller Program and the improved economics that goes with a reseller model, I predict we will see a flood of companies offering Google Apps configuration, maintenance and support services.
This is good for Google and good for people who are considering moving over to Google's leveraged platform as the reseller margin will allow vendors to differentiate themselves with value add services whilst still being able to make a reasonable profit. What this means for the more established players in the market remains to be seen. When any product or service becomes a commodity, established players move upmarket to focus on the strategic side of the market. The only bit of the market left that has a high margin business model!
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